WE build and conceive a Sponsoring Partnership this way:
it is a communication and promotion activity through which an entity provides support – often of financial nature – to an organisation in order to allow the latter to realise a project. Thanks to this union the sponsor strengthens its name to the eyes of different reference audiences. Sponsorship has a dual nature: it provides the sponsored entity with support and allows the sponsor to enhance its role.
Sponsorship comes from precise strategic needs and meets the promoter’s requirements in their integrated communication programme.
Sponsorship is a form of association between a company and an individual who operates in a given field (from sports to culture and social issues) with the aim of communicating, exploiting the intrinsic values of the chosen universe. These are the cornerstones of sports sponsorship: sport is a universe of values; it works on big numbers; it offers wide opportunities to communicate the effectiveness of a sports sponsorship action; it is directly proportional to its ability to confer the brand new values; it boosts prestige, reputation, credibility; it encourages penetration towards specific targets. To achieve an effective operation the intervention format must be finalised with creativity, together with a good dose of pragmatism.